Food Inspiration Magazine is the online magazine for foodservice professionals in search of inspiration and innovation.
The free subscription digital magazine is published eight times per year and is an abundant source of inspiration for professionals in the world of food and hospitality. Our first readers can be found in the U.S., Northern Europe and parts of Asia.
Foodies that have a more than average interest in food & drinks relate strongly to the content and style of the online publication as well. With the magazine we collect, enrich and spread inspiration.
INT21 No waste
INT20 Plant centric
INT19 Food and healthcare
INT18 Reach of the chef
INT17 Vote food
INT16 Menus of change
INT13 Future cooking
INT12 Understanding the millennials
INT11 Ownership to Usership
INT10 Plant Based
INT08 Reinventing Traditions
INT05 Shift Happens
INT04 Food & Responsibility
INT03 Food & Trends
INT02 Food & Farming
INT01 Food & Tech
Ultraviolet isn’t like any other restaurant. It is French chef Paul Pairet’s ultimate dream made real. Using aromas, air currents, sound, and visual projections the top chef creates a completely new mood for each of the restaurant’s twenty courses. A single communal table seats ten guests, each of who paid the equivalent of about $860 for the multi-sensory experience. You pay half up front when you book a seat, ensuring adequate cash flow for the restaurant, and reducing the risk of no-shows. The dining room is bathed in light projections, sound effects, music, and scents. There is no interior decoration, no paintings, and no view. You are placed in a room with rounded corners, the walls of which form a single, massive, screen. You are surrounded with visuals from floor to ceiling. Breathtaking images are projected on the walls. The optical spectacle took two designers a full year’s work to create.
‘Psycho taste’ plays an important part at Ultraviolet. Before being served a dish made with apple and wasabi, the room turns cold and dark. The sound of a blizzard can be heard, and the table lights up like shimmering snow. Your sense of taste is determined by more than just raw flavor here.
Devil in the details
At the time of our visit the team at Ultraviolet was working hard to develop the third menu since the restaurant’s opening in 2012. They are calling it UVC, after UVA and UVB, the previous two menus. It takes a full year to design the menu from start to finish. It’s storytelling to the max. Obviously it is about the flavors of the food, but just as importantly it is about the presentation and the story. What images tell the tale they want to tell? What memories does chef Pairet associate with certain ingredients? Which sounds or which music best suits those? How does a single dish become part of a larger whole? At Ultraviolet, the devil definitely is in the details.
Behind the scenes a designated director orchestrates the whole experience from a professional control room. Everything is about timing. This is where the true dedication of the team becomes most apparent. Every restaurant kitchen has that certain vibe, but Ultraviolet creates more than just good food, it puts on a show. It’s almost more of a multisensory test chamber than a restaurant. Every night ten lucky guests witness this high tech gastronomic experiment.
Outside investors were needed to make Ultraviolet a reality. Part of the deal to finance Ultraviolet was the establishment of a more accessible restaurant. That idea turned into Mr & Mrs Bund – Modern Eatery by Paul Pairet. That particular restaurant has since grown to be one of Shanghai’s best restaurants, and it brings in enough money to justify the existence of the slightly more experimental Ultraviolet
The adventure that is dining at restaurant Ultraviolet in Shanghai starts well before the food arrives. Guests are picked up in a car with tinted windows dark enough so they cannot look outside, because the address is a well-kept secret. The arrival marks the start of an unforgettable dining experience predicated by technology. Food Inspiration experienced the show, and got a look behind the scenes.
Text: Frank Lindner & Susan Koenders | Video: Lukas Vlaar
Music: Cliff Martinez - First Sleep