Food Inspiration Magazine is the online magazine for foodservice professionals in search of inspiration and innovation.
The free subscription digital magazine is published eight times per year and is an abundant source of inspiration for professionals in the world of food and hospitality. Our first readers can be found in the U.S., Northern Europe and parts of Asia.
Foodies that have a more than average interest in food & drinks relate strongly to the content and style of the online publication as well. With the magazine we collect, enrich and spread inspiration.
INT21 No waste
INT20 Plant centric
INT19 Food and healthcare
INT18 Reach of the chef
INT17 Vote food
INT16 Menus of change
INT13 Future cooking
INT12 Understanding the millennials
INT11 Ownership to Usership
INT10 Plant Based
INT08 Reinventing Traditions
INT05 Shift Happens
INT04 Food & Responsibility
INT03 Food & Trends
INT02 Food & Farming
INT01 Food & Tech
Gift-giving is a serious business in Japan. Fruit is considered a luxury product and, therefore, can make the perfect gift. We visited the Takano Fruit Parlour in Tokyo where strawberries are displayed as precious jewels and melons cost $195.
It’s not 'diamonds' that are a girl’s best friend in Tokyo, but fruit. At the Takano Fruit Parlour , each piece of fruit receives an almost royal treatment.
The flagship store consists of three floors packed with the finest fruit that Tokyo has to offer. You will find fruitcakes, pies and a fruit bar whilst the peaches are packed carefully to avoid dents, mandarins are presented in gift boxes and melons are deemed worthy enough to deserve their own display case. Naturally there's a price tag to all of this: a handful of grapes in this fruit lover's paradise can easily set you back ten dollars.
In terms of price, it is the melons that steal the spotlight. Takano Fruit Parlour devotes an entire corner to the Japanese musk melon (grown exclusively in special greenhouses in Japan) where prices can run up to $195. And then there’s the Yubari melon, an even more expensive variety and two of which, in 2013, were sold for $15,730 in Japan.
Whereas vegetables are commonplace, in Japan, fruit is not seen as food product. Instead, it's seen as a luxury product and, often, as a present. Gift-giving (“zôtô”) is part of Japanese culture. It is an important way to socialize and to show gratitude to family, friends, colleagues or your boss. However, unwrapping presents in the presence of the giver is not appreciated.
Text: Chantal Arnts | Video : Lukas Vlaar | Music: Aki No Koto No Ha
Gift-giving is a serious business in Japan. Fruit is considered a luxury product and, therefore, can make the perfect gift. We visited the Takano Fruit Parlour in Tokyo where strawberries are displayed as precious jewels and melons cost $195. Here they seduce consumers with healthy food through great storytelling.