Food Inspiration Magazine

Source: Deloitte

WORK AND PLEASURE

Self-starter, risk taker, visionary.

This generation is pragmatic and realistic. They work at home, at night, or even in restaurants. In a 24-hour society they cannot be beaten. The majority of the millennials see being an entrepreneur as more of a mentality than about actually starting a business. Millennials see themselves as self-starters, risk takers, visionaries and as people with an eye for opportunity.

New economic reality

They are the face of the new economic reality, driven by open source and individual initiatives. This collective consciousness is the zeitgeist of the future and will lead to more opportunities.

Millennials will make up 75% of the global workforce by 2025. They work in a completely different manner to their older colleagues. Their extensive social networks have led to a greater number of short-term personal relationships. This is reflected in their work.

Traditional career planning and hierarchical ladders are less important. More than ever, they want to merge work with pleasure. Young people work completely different than their older colleagues. Technology is intertwined within their business and they are more familiar with it than anyone. It saves them time and effort.

FOOD AUTHENTICITY, AWARENESS AND TECHNOLOGY

These are key factors for attracting millennials. They want quality that is fast, easy and accessible.

The story behind the food

70% of millennials are buying less bottled water because of the negative environmental impact. This generation uses phone apps to scan barcodes in order to find out more about a product before adding it to their cart.

They are especially interested in the story behind their food and look to learn more about what’s in it and how it’s made.

They encourage sustainable engagement from restaurant owners, demand service that is customizable, have redefined self-service and have introduced the world to new flavours and experiences like new Asian, Latin cuisine and ‘new rough’.

Changing the culinary landscape

Their appetites have completely transformed the culinary landscape. Contrary to previous generations, for them, food is a social need;

a way to profile oneself and a method to tell a personal tale.

Source: How Gen Y Eats Culinary Trend Mapping Report" from the Center for Culinary Development (CCD) and Packaged Facts.

Source: Millennial Marketing

THE FIRST GLOBAL GENERATION

Generation Y, Generation G, the WE generation, globalists, digital youth, millennials and so on. In absolute numbers, the millennials, at 2.3 billion people, are the largest group in the world. This group has more buying power at their age than the generations that preceded them.

They want change. More so than baby boomers, millennials are claiming the right to be young. They are more aware of their individuality and are planning on using that to change the rules of the game globally.

A period of sweeping change. The millennials are independent politically, socially, and philosophically and they are spearheading a period of sweeping change in America and around the world.